The founding principles of an organization can provide a standard against which past and present progress can be measured. The founders of ICS believe that ICS and its employees and Member-distributors can be successful by adhering to these principles:

• Offer the finest products of only the highest quality.
  
• Provide first class Member-distributor training and support.
  
• Be Honest. In every business relationship, in everything you say and do.
  
• Honor the law. Fully comply with all laws and regulations.
  
• Work Smart. "Brawn is good, brains are better."
  
• Lead the way. Be out in front.
  
• Enjoy Life. Have fun, Eat Lots of Chocolate, and Share Successes.
  
• Be Grateful. Thank heaven for Chocolate. Daily.